Experimentation governance Articles — Atticus Li

Atticus Li

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Experimentation governance

Articles exploring experimentation governance through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

experimentation at scale Apr 7, 2026 8 min read

Democratizing Experimentation: Letting Non-Analysts Run Tests Safely

Scaling experimentation requires empowering non-analysts to run tests. Learn how to build guardrails that maintain rigor while expanding who can experiment.

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conversion rate optimization Mar 23, 2026 9 min read

Marketing vs. CRO Testing Conflicts: The Decision-Grade Framework for Resolving Cross-Team Experimentation Dysfunction

A data-backed framework from 97 real experiments to resolve marketing-CRO testing conflicts. Learn when to run decision-grade tests vs directional reads, with a 6-step implementation playbook.

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